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Since I have such a passion for styling, lifestyle photography has always been second-nature to me. I believe in capturing entire moods and enabling viewers to imagine themselves in the exact situation they're looking at. Lifestyle photography as a form of visual storytelling should evoke a feeling - making your audience need, rather than want the product you're selling. Cohesive styles over time can also help create brand loyalty and recognition, as well as generate more shares across social platforms, which can ultimately widen your audience.
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